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Bhutanese designer, Sangay Choden aka Sony C. Tenzin participated in the 7th ‘Fabrics of Modern Australia (FOMA) 2025’ event held in Sydney on 13 October 2025 as part of the South by Southwest (SXSW) Sydney. SXSW Sydney is a week-long event of creativity and innovation bringing together professionals from business, tech, government, health and creative industries. This participation was supported by the Royal Bhutanese Embassy in Canberra and the Honorary Consul of Bhutan in Sydney.
In addition to Sony C. Tenzin’s collection, the Bhutanese presentation included a traditional mask dance and a song performed on the Dramyen by members of the Kharchu Centre in Canberra. The event featured images and videos of ‘Bhutan Believe’, offering audiences a window into Bhutan’s pristine landscapes, distinctive architecture, and rich cultural traditions. A slide show of the Bhutan Fashion Week (BFW) was also featured.
FOMA is a premier platform promoting sustainable economic development in Australia’s creative sectors, with a focus on cross-cultural and intercultural fashion. Since its inception, it has partnered with 23 foreign governments and trade agencies, showcasing 81 designer brands from six continents and 36 countries.
Sony’s participation in 2025 follows the successful presentations of Bhutanese designers and artists, Ms. Chandrika Tamang, CDK Gyencha, at the 6th FOMA 2024 event in October 2024, and in the Melbourne Design Week in May 2025; and Mr. Karma Lhari Wangchuk at the Bondi Pavilion in May 2025 and at the Hugh Stewart Gallery in September 2025.
The Royal Bhutanese Embassy expresses its gratitude to the event organisers, the Honorary Consul of Bhutan in Sydney, and the Department of Foreign Affairs and Trade of Australia for facilitating Bhutan’s participation. The Embassy also expresses its appreciation to the Department of Tourism of Bhutan for providing ‘Bhutan Believe’ materials and supporting these events.
The Royal Bhutanese Embassy remains committed to strengthening trade, investment, tourism, cultural engagement and people-to-people connections between Australia and Bhutan.
